DOVE: a brand that signifies the light at the end of the tunnel

Following my last post about Fashion Advertisements effects on different generations and their opinions of themselves, I'd like to talk about a brand which are continuously setting an example which many others should follow. Dove, a brand who's products have been dotted around my household for as long as I can remember. I did a little research on the Dove website, and came up with lots of interesting things. For example, I found Dove's 'mission statement' and it read:

At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realise their full potential.

Why is this important? Dove global research shows:

Only 4% of women around the world consider themselves beautiful, and anxiety about appearance begins at an early age.

6 out of 10 girls are so concerned with the way they look, that they actually opt out of participating fully in daily life – from going swimming and playing sports, to visiting the doctor, going to school or even offering their opinions.

At Dove we believe that women and girls of all ages should see beauty as a source of confidence, not anxiety. And when women and girls choose not to participate fully in life, society as a whole misses out. So we’re on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realise their full potential.

Dove conducted some research about body image and cam up with these results, which are really very shocking:

Only 4% of women around the world consider themselves beautiful (up from 2% in 2004)
Only 11% of girls globally are comfortable describing themselves as ‘beautiful’
72% of girls feel tremendous pressure to be beautiful
80% of women agree that every woman has something about her that is beautiful but do not see their own beauty
More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic

To get involved with Dove's self esteem project then click here!

I'm also a huge supported of Dove adverts and share them on most of the social media I'm on when they are posted. Here are a few of my favourite, check them out..